Mobile SEO Practices to Improve Online Marketing

Online marketing can take your business in Devon places, but it has to fulfill certain requirements. SEO is one of the most influential factors in online marketing. Optimising a website gives it a fair chance for online visibility. One component of SEO that will affect marketing is optimising for mobile devices.

How Will SEO Affect Skilled Trades in 2016?

Professional trades and entrepreneurs in Devon will be facing a challenging year in terms of online exposure and marketing. However, there are a few key areas to address which will make certain that they are making the most efficient use of their energies. Let us take a look at some trends that are expected to dominate 2016.

Beginner's Tips for SEO

If your company is in need of professional-grade SEO, and for one reason or another you can't hire a professional firm, you may feel very lost when looking into such a large subject. To make this task easier for you, here are a few helpful beginner's tips for SEO.

Benefits of SEO

SEO, or search engine optimisation, is a exceptionally popular method of online marketing these days, and it won't take long to see why if you incorporate it into your own business! So many CEOs are adopting SEO mainly because of its effectiveness, and it's amazing capacity for ROI. Here are a few of the benefits you can gain from SEO marketing.

Long-Tail Keywords and Their Role in SEO

Just when you thought you’d mastered SEO using your keyword planner, someone mentioned long-tail keywords. What are they, and why are they better?

In their most basic form, long-tail keywords are an extension of your head keyword, but are far more effective at drawing consumers to a purchase. For instance, let’s suppose you have a retail establishment selling tropical and coldwater fish and pet foods in Devon.

Your store name could be North Devon Aquatics and Pet Foods. The obvious keyword(s) would be pet foods, or aquatics, both of which bring up hundreds of keyword combinations.

With pet foods bringing up over 400 keyword search results, you need to be rather more specific. You’ve just added a blog post on the value of buying pet foods in bulk. Using the long-tail keyword, ‘bulk pet foods delivered’, and the search numbers drop to three.

No doubt those three were specifically searching for someone who delivered pet foods in bulk, but the search results are a little low. Change it to ‘pet foods delivered’ and the results go up. Let’s not forget your local SEO. Change your long-tail keyword to ‘pet foods delivered in North Devon’ and although search numbers will drop, those searches should produce an even higher conversion rate.

Recent research has highlighted the use of long-tail keywords specific to a blog or content marketing piece, provide up to 70% of page views, a lower bounce rate, and a far greater conversion rate to sales.