Search engine optimisation remains one of the most popular means of marketing a business or website. While social media has gained in popularity, the majority of people still turn to search engines like Google, when they require specific information, when they are shopping for products or services, and even when they want general guides on topics that interest them.
Social media may be useful for personal recommendations, and there is certainly no reason why a business can’t promote on social media sites as well as on search engine results pages, but the cost effectiveness and long-term results of SEO are what help make it such a popular marketing technique. Read more from this blog:
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