Local businesses need to effectively target customers in their area in order to succeed. Small businesses in Devon, for example, will not benefit much from attracting clients who live in Edinburgh. One of the best ways to target those in your region is through Google Places.
What It Is
Google Places is a search facility that allows people to view businesses by location. It activates when someone specifically searches for geographic information using Google. Typing ‘Devon plumbers’ into the search bar would result in plumbing companies located in Devon to appear high on the Google listings.