Tuesday 30 June 2015

Ignore the Hype and Don’t Panic: Google Updates Improve Web Design


Hummingbird was hyped as a big update that would get many sites to slip in the ranks. Yet all that happened in its wake was that marketers in Exeter, and everywhere else, found it necessary to bolster their web design while offering longer articles and text-heavy web pages that were recognized to offer real and useful information. In outcome, their pages climbed the ranks. Nevertheless, the Hummingbird update was a core algorithm change that added new ways for Google to rank websites in a more elastic manner. It meant that your site could rank just as highly with a very long article as it would with numerous shorter articles, which made sites more search-engine friendly.
http://optimalroi.co.uk/ignore-the-hype-and-dont-panic-google-updates-improve-web-design/

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