Authoritative back links are among the pillars of search engine optimisation. SEO is a concept of online marketing that helps websites rank highly on search engines. Today, millions of people are using press releases to get authoritative backlinks to their websites. It is, therefore, important to make your press releases attractive to get people to read and share your content.
Before sending a press release, you should ask yourself if the audience should know about the topic. Some companies share press releases that are just not newsworthy; and hence, fail to get the audience or the backlinks they need for their online marketing campaign.
Anchor Links in a Press Release
Links and Anchor texts are important in a press release, but you should be careful about how you use them. Do not use too many hyperlinks or anchor texts. Most press releases feature between 400-600 words, and the best way to use links and anchor texts is to include them two to three times in the whole page. Search engines penalise Press statements with many links as they seem spammy. In some instances, they block them from SERPS.
Direct News to Other places on the Site
The news in the press release should also direct your audience to other parts of the website. You can do this by using related assets or in-depth information. Adding something extra to your press statement will help to engage visitors further while creating more assets for sharing and linking.
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