Why
do you need search
engine optimization (SEO) experts at all? Why is it that what was
true just a year ago is now redundant or inapplicable? Why do people
have to train and re-train in SEO?
The primary reason is Google. It is the biggest and most widely used search engine on the Internet and it dictates the rules of SEO. Other search engines may have their own set of rules and guidelines, but so many webmasters work to gain higher rankings on the Google search engine that other search engines simply have to fall in line.
The primary reason is Google. It is the biggest and most widely used search engine on the Internet and it dictates the rules of SEO. Other search engines may have their own set of rules and guidelines, but so many webmasters work to gain higher rankings on the Google search engine that other search engines simply have to fall in line.
