SEO Tips for SMEs: Should You Invest in Social Media Endorsements?

Social media has becomes a crucial part of SEO success. There are many ways in which a platform like Facebook or Instagram can boost a brand’s online visibility and spark an influx of search engine queries for an SME. Of course, not every plan on social media can result in a higher search engine results page (SERP) position, which makes it imperative to have an expert that provides SEO businesses in Exeter.

The Possible Impact of Social Media

Businesses initially have to realise how valuable social media can be. For instance, did you know that there are about 14 million active Instagram users in the UK? Even more users are on Facebook. Read more from this blog:
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The Basics of SEO: What do Search Engines Really Look For in a Website

Every site owner understands the goals of investing in SEO services; that is, to rank better on search engines. How well your page ranks is a measure of the amount of traffic you receive. However, sometimes optimisation doesn’t go as well as most site owners expect it to. One reason for that is optimising a site without having the right idea.

There is a line between understanding the role of SEO and knowing how to do it right. You have to have a clue what search engines look for when ranking website pages. Read more from this blog:
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Animations in Web Design: How and Why to Get Them Right for Your Site

Trends in web design keep changing by the day, and it can be hard to keep up with what works and what doesn’t anymore. One of the trends that most web designers are considering now is the use of animation. Traditionally, using animations on a site was not very common, particularly because of its effect on loading speeds. Now, that is no longer a problem, what with most users having fast internet speeds. Also, the creation of animated designs today uses more advanced technology that results in lightweight elements that don’t overload sites.

Animation in website design has become quite popular in the last few years because it’s is one of the ways designers engage users and maintain their attention when on a site. Read more from this blog:
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The Positive Effects that HTML5 can Bring to on SEO and Your Business

The next big thing in Exeter web design in 2016 is HTML5. However, there are some half-truths and outright lies out there about the effect of the technique on SEO. For this reason, the text that follows tries to shed light on the matter and show that the use of HTML5 is beneficial in SEO. This Hyper Markup Text Language is the latest version and is created specifically to bring an end to compatibility issues that affected HTML4. No More Plugins You can now embed typography, animation, high-quality drawings, interactive applications, and video directly into web pages as a result of the canvas element. Such a move is beneficial since web developers no longer need to rely on plugins and third party tools to run video, audio, and interactive web applications. For SEO purposes, the use of HTML5 allows search engines to index and access multimedia content. Read more from this blog:
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One Good Turn Deserves Another: Leverage Social Media for Your SEO

There is no two-way about it: SEO is the present and it has provided businesses throughout Devon and Exeter with proven results. Optimising your business website will work to your advantage whether it’s a start-up or during a rebrand of a company. Hiring SEO experts in Devon will give you an edge over the competition.

One tactic that SEO experts, such as the ones from Optimal RoI UK Limited, can use to drive more traffic to your site is to tap into the potential of your social media campaigns. Here are few ways that social networks can help boost your site’s rankings. Read more from this blog:
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How Web Design Affects Business and Search Engine Optimisation Success

When it comes to earning a potential client’s trust, your website’s design can have a big impact. In terms of SEO in Devon, establishing the right design for your website could encourage readers to stay on it, which in turn allows them to learn more about your services.

Why poor web design can cause clients to distrust you

According to one study, there are several poor web design elements that cause clients to distrust the business. This includes a bad layout, font that’s difficult to read, boring colours, and a slow load time. Many of these elements cause the business to seem messy and disorganised, which is never positive from a client’s perspective. Read more from this blog:
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Learning about the Basic Elements that Make Ethical and Effective SEO

Search engine optimisation remains one of the most popular means of marketing a business or website. While social media has gained in popularity, the majority of people still turn to search engines like Google, when they require specific information, when they are shopping for products or services, and even when they want general guides on topics that interest them. 

Social media may be useful for personal recommendations, and there is certainly no reason why a business can’t promote on social media sites as well as on search engine results pages, but the cost effectiveness and long-term results of SEO are what help make it such a popular marketing technique. Read more from this blog: 

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The Role of Facebook Ads in SEO Effectivity

How is the effectiveness of SEO measured? Do you rely on your search engine rankings alone? Do you also consider the volume of visits to your site or the number of leads you generate? All these factors must be included as measures of success, and one tool that affects all these is your ads.

Devon SEO: Three Essential Marketing Tips to Succeed Online in 2016

SEO is one of the key methods to bring visitors to your site. With SEO, you can rank highly in search engine results pages, which means people looking for your goods and services will easily find you. If your website doesn’t practice SEO—or for that matter, good SEO—then it’s likely that your business based in Devon or Exeter is missing out on plenty of opportunities for profit. If you want your online marketing efforts to succeed this year, then here’s what you need to do:

Plan ahead

With the speed at which the digital landscape changes, it can be tempting to forgo planning and just ‘go with the flow’ with your SEO marketing efforts. It’s worth knowing that many businesses have failed because of this approach.

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Promoting Your Business through Local SEO

Now that businesses of all sizes are taking their operations to the web, having a solid online presence is among the best ways to gain new customers. One way of achieving this is by putting efforts on local SEO. You may wonder, though: why should you consider solidifying your local SEO efforts?

Going local

Put simply, solidifying your local SEO efforts attracts local consumers. You’ll want your website to cater to possible clients around the corner. It would be unfortunate, then, that these consumers fail to find your business online.

Thankfully, catering to local consumers can be done through these steps.

Ensure visibility on Google

Google makes it easy for businesses to reach out to their target audience. Take this time to ensure that your business is enlisted under Google businesses. Depending on how well you categorise your fields, Google can then suggest your business to local consumers.

Add your business in an online directory

Search engines also put high regard to businesses found on rich and active online directories, particularly so if the directory is specific to your industry. Thus, make sure that your business is listed in a local online directory, and your website will definitely rise up on search engine rankings.

NAP

Finally, it’s important that your website should contain NAP, or the Name, Address, and Phone Number. Despite this being the easiest step to take, some businesses still forget doing this, thus missing out on huge local opportunities.

The Impact of Comments on SEO

One element that most users don’t think about when optimising a site is the impact that the comment system has. When getting SEO services in Devon, understand first how comments on your site's blog play into the whole picture. However, know that some comments have a negative impact on your site’s search ranking.

Common Optimisation Mistakes to Avoid

Most businesses are now aware on how SEO can impact their brand, thus it’s also important for them to conduct the proper optimisation techniques. Knowing how to write accurately for search engines can have a huge impact on your SEO efforts, otherwise your website’s rankings may be compromised.

The Best Practices for SEO and Mobile Optimisation

Over the past four years, the number of users who utilise smartphones to access the Internet has increased significantly to the point where this medium of communications has overtaken traditional desktop usage.

How You can Benefit from Organic SEO Practices

A frequently-overlooked but vitally important element of your business's web presence is its Google My Business ranking. Whenever someone searches for a type of business, a business in their region, or even your business's name, Google My Business will often display its own results first, including Google reviews, contact information, and a link to your website.

Using Content Marketing to Promote Your Plumbing Business

One trend in online marketing that is taking over with incredible speed is content marketing. Research shows that content marketing has the greatest commercial impact; about 22% in comparison to other forms of digital marketing. If you have a plumbing business that needs online visibility, then this is one trend that should be the top of your list. Here are a few ways that content marketing will improve your plumbing business.

SEO Strategies for the Exeter Business in 2016 and Beyond

Search engine optimisation has been a hot topic in recent times due to the benefits that it can provide to businesses in Devon and Exeter. Professional SEO in Exeter is one of the most effective and efficient means to increase the exposure of a business while simultaneously attracting a larger client base.
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Press Releases Important for Backlinks

Authoritative back links are among the pillars of search engine optimisation. SEO is a concept of online marketing that helps websites rank highly on search engines. Today, millions of people are using press releases to get authoritative backlinks to their websites. It is, therefore, important to make your press releases attractive to get people to read and share your content.

Mobile SEO Practices to Improve Online Marketing

Online marketing can take your business in Devon places, but it has to fulfill certain requirements. SEO is one of the most influential factors in online marketing. Optimising a website gives it a fair chance for online visibility. One component of SEO that will affect marketing is optimising for mobile devices.