Facebook, Twitter, LinkedIn, YouTube and Pinterest are some of the most
prominent social media platforms used by businesses all over the world. Venturing
into these platforms, however, isn’t an easy task since their purpose would be
to generate traffic back to a business’ website and improve its sales
simultaneously. With that in mind, here are a few very important tips on how to
create informative, engaging and creative content in your chosen social media
accounts.
- Know your Market – Each social media platform
caters to a specific user population. For instance, LinkedIn is for the
career-driven adults looking for ways to further develop their careers while
Pinterest contains images that serve as inspirations for designers, event
organizers, etc.
- Content Planning – Businesses should use
social media platforms to create engaging content related to their
products and services, improve customer engagement and of course to boost
publicity (e.g. likes/shares for Facebook and retweets for Twitter).
- Supplementary Content – With relation to
engaging content, adding images or videos may also be done, especially if the
content can is rather lengthy and you need a way to hold reader attention.
Enhancing your content with images and videos can further engage your
followers and even help you reach a wider range of audiences.
